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The Baton Rouge Area Violence Elimination (BRAVE) project was designed to reduce and eliminate violent crime committed by juveniles in Baton Rouge, targeting one specific area at a time. Through ImPRint Communications, I served as the junior account executive for the BRAVE client in the spring of 2013. As director of ImPRint in 2013-14, I managed the client's requests and continued to produce collateral for them.
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Spring 2014 Campaign Graphic
While ImPRint Communications' members came up with the "Be Bold, Live Brave" theme for the spring 2014 campaign, I created this graphic to go along with it. This graphic was featured on billboards throughout the zip codes that BRAVE focuses on, as well as featured on social media and other campaign collateral. I created this graphic through Adobe Illustrator.
Press Release
Time to time, we are asked to compose a press release for the BRAVE program. I wrote the below press release on the Gas for Guns buyback, and it was picked up by numerous local media.
Social Media
As junior account executive for the BRAVE client through ImPRint Communications in the spring of 2013, I created social profiles for BRAVE on Facebook and Twitter. I then created content and made updates for BRAVE. Now in my role as ImPRint firm director, I have assigned a new account executive to manage the social networks. I now oversee the content they post and the conversations that surround them.
